OOZ Maribor

DigithON: Inovacije in digitalizacija v turizmu

Dogodek bo v ANG jeziku.

We have the pleasure to invite you to DigithON – Innovation and Digitalisation in the Travel Industry, a virtual networking event taking place on February 24th 2021. DigithON is an event organized in the framework of the BE-READI ALPS’ project, an inspiring and innovative programme co-financed by the European Union via the INTERREG Alpine Space programme.


10:00 – 10:20 Opening Session

Aleš Pulko, president of the Regional Chamber fo Craft and Entrepreneurship Maribor

Maria Sole Dorazio, BeReadi Alps project cordinator

Moderation: Vladimir Rudl (Regional Development Agency Podravje-Maribor)

10:20 – 10:40 Thematic Lectures 1 – Strategy of digital transformation of Slovenian tourism

Ana Savšek, Head of Digital Content Marketing Department, Slovenian Tourist Board

10:40 – 11:00 Thematic Lectures 2 – SMARTLAND – Smart Destinations in the Land of Venice

Gianluca Biotto, project manager Cluster SMARTLAND

11:00 – 11:30 Thematic Lectures 3 – Digitalisation activities in a small city hotel

Aleksander Legen & Gabrijela Zgaga, Atelje Virtua
Butique hotel and lounge bar ShangriLa is a great example of how one can transform and adapt to the most difficult of business situations. In our case studdies we will show you some of the productions examples that we did for these special client. From innovative aproaches towards the clients to special offers and new digital aproaches in communication. (VR, AR, App).

11:30 – 11:40 Thematic Lectures 4 – Tourism from Zero

Rudi Medved and Jaka Godejša
We are a group of young, committed people with one goal: to bring tourism back to its roots. Encouraged by the #TourismFromZero global initiative, we strive to highlight our local heroes, by offering them the necessary support to make them visible online.

11:30 – 11:40 Thematic Lectures 5 – Free WiFi Smart Village

Uroš Pivk, Sales Director EMEA

“neutrino8 builds Artificial Intelligence – driven solutions that capture and analyze data in real-time at any point of access, transforming connectivity from a cost center into revenue-generating asset for enterprises, carriers, governments and smart communities. Among those solutions are also WiFi-based solutions that digitalize villages, contribute in making villages smart and offer possibilities to monetize their hospitality capabilities. Concrete projects from two Interreg Alpine Space Smart Villages programme, Kungota and Šmarje pri Kopru, will be presented.”

11:50 – 12:00 Thematic Lectures 6 – User experience on the destination`s web portal Visitmaribor.si

Urška Rožič, Digital Marketing Advisor

The renovated website of the leading destination Maribor – Pohorje is, at first glance, exactly like the city – lively. The main advantages of the site are personalized display of content tailored to the individual user and the direct booking of the experience. By the opinion of the Slovenian digital experts, the website received a WEBSI award 2020 for the best digital users’ experience. At the same time, it has won the second place in the tourism category.


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10:00 - 12:00

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OOZ Maribor, Titova cesta 63, 2000 MARIBOR


Sodni stolp na Lentu, Ob pristanu 8 v Mariboru


Obrtno-podjetniška zbornica Ljubljana Vič, Tržaška cesta 207, 1000 Ljubljana

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